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I initially contacted Lucid because of my positive experiences with some of their staff at a previous gig.   I needed an external source of truth that I could trust to steer me in the right direction rather than 'sell me'.  Lucid did not disappoint.  I continue to appreciate the contacts I had prior and have grown to trust the other associates that make up their team. 
They are knowledgable, reliable and communicate well, but what I most appreciate is our partnership.  I can count on them to give me information that will help my business market better and more effectively without a bias as to what will bring them more business.  I trust what they say and I know they will deliver.  
