Berkshire Hathaway's Agency Projects
The "Will You?" Ring
Love and relationships are constantly evolving. But somehow the way we get engaged is still firmly rooted in the past. To help Helzberg Diamonds become a contemporary thought leader on love, we invented an entirely new way to pop the questions — the "Will You?" Ring. Get the "yes." Then get the ring. Together.
Client:Helzberg Diamonds
- Marketing Strategy
- Advertising
- Public Relations
Hitched at Helzberg
The ultimate retail experience? Helzberg Diamonds became the first jeweler to offer rings and a free wedding ceremony with its new “Hitched at Helzberg” campaign.
Carmichael Lynch helped the national jewelry retailer take customer service to the next level by inviting couples to get legally married at any of their over 200 stores — for free. Helzberg ordained hundreds of associates, enabling all their stores to legally perform marriage ceremonies.
Client:Helzberg Diamonds
- Marketing Strategy
- Public Relations
- Data Analytics
Fruit of the Loom
Fruit of the Loom introduced a line of t-shirts made with a revolutionary high-density fabric using super knit-tight finest gauge yarns that result in a smoother print surface.
byMANE
Client:Fruit of the Loom
- Design Strategy
- Web
- Mobile
PR for NetJets
NetJets is the leading private jet aviation company in the World. NetJets Europe alone flew over 46,000 flights (transporting 79,715 passengers) to more than 762 airports in 113 countries. The marketing and public relations for NetJets has to be perfect. The brief was to invite world-renowned journalists to Monaco, and give them a holiday to remember on behalf of NetJets.
A wonderfully successful trip resulting in NetJets featuring prominently in a number of top-tier publications. Relevance worked as Netjet`s PR agency over several years managing their press trips to Monaco. The Relevance PR team managed all press coverage which included articles in The Economist, Spear’s Wealth Management, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, Boat International, The Daily Mail, Life Magazines (Fish Media).
Client:NetJets
- Public Relations
Hitched at Helzberg
The biggest day of your life is now available at Helzberg Diamonds. We were asked to reinvigorate the 100-year-old jewelry brand, generate buzz and increase foot traffic, so we worked with them to implement a service that no other jeweler has: We ordained their associates to offer real weddings in stores. Yes, now you can get the ring and get hitched at any Helzberg location nationwide.
Client:Helzberg Diamonds
- Experiential Marketing
GEICO How-To Series
The partnership started when GEICO was looking to replace their standard written FAQs with videos, because well… videos are more interesting than long paragraphs of text!
Client:GEICO
- Animation
- Video Production
BNSF Railway Microsite
Client:BNSF Railway
- Graphic / Communication
- Web
- Customer Experience
The "Will You?" Ring
With more than 200 stores across the country, Helzberg Diamonds has long been a destination for wedding jewelry. But with mall traffic declining and online shopping options increasing, the 100-year-old company needed to bring attention to the Helzberg brand as thought leaders and champions of modern love.
Client:Helzberg Diamonds
- Influencer Marketing
- Public Relations
- Marketing Strategy
