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Struck

Struck

Advertising
(1)

WE BELIEVE IN MAKING BRANDS GREATER THAN - Over 30 years ago, Antonio Damasio sought to undermine a prevailing belief among his colleagues—the belief that logic yielded good decisions and emotion led to bad decisions. Observing a group of people who (because of a specific brain trauma) had lost the ability to register emotional reactions, his assumption was they’d be able to filter out the emotional noise often attached to decision-making. They’d be like Mr. Spock—cool, rational and incapable of error. Something completely different happened. Damasio found that without emotion, the facts were overwhelming and nearly meaningless. There was no emotional context for their decision-making process. No markers to indicate whether a previous experience had yielded good, bad or indifferent results. The new understanding was this: Emotion doesn’t hinder our decisions, it enables them. It clarifies the logic and provides a roadmap for desirable results. What does this have to do with us? With our clients? Everything. Logic alone won’t convince our clients’ audiences to choose their brand. And logic alone won’t help clients choose to work with Struck. That’s why we’ve spent our careers fighting for emotion—crafting work that connects with an audience on a level that goes beyond feature, function and bang-for-your-buck and we thrive in that space. So, we know that we’re probably not the logical choice. And we wouldn’t have it any other way.

50 - 100 Staff
Multiple Cities
Brass Ideas Advertising

Brass Ideas Advertising

Advertising
(1)

GET IT RIGHT THE FIRST TIME - We get it right the first time - that's the value of experience. Brass Ideas is a branding and advertising agency that specializes in solving difficult challenges. We’re best known for our Bill Lumbergh campaign for Atlassian HipChat, which achieved 20 times the average response to digital video advertising. We believe in certain things that work: intellectual honesty, the power of emotion to drive decisions, over-servicing clients. We have deep experience in and love for technology advertising. We bring humanity and thus motivating power to it. We’ve helped solve B2B problems for technology clients ranging from Atlassian, Microsoft, Intel, Dell, HP and Google Wallet to start-ups like SmartRecruiters and Galvanize. We’ve also done lots of consumer tech, for brands like Sprint, Verizon and Nokia. In consumer advertising, we’ve worked with global brands such as Diageo and PUMA and here in the US, packaged goods brands like Jimmy Dean, Nestle and General Mills. We’ve worked on cars, (Subaru and MINI), golf (Taylor Made Golf, Mizuno), media properties (The Weather Channel, ABC) and lots of financial services (iShares, Morgan Stanley, Bank of America, Silicon Valley Bank). In addition to creative and media, we offer a branding consultancy focused on ideation, brand strategy and brand identity. We’ve been doing this awhile and know what we’re doing. If you want to put yourself in proven hands when you have a difficult challenge, call us.

< 10 Staff
San Francisco
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