MTV x Walmart #MyMTVstyle
MTV came to Hireinfluence to launch the #MyMTVStyle influencer marketing campaign with the objective to promote their newest collection: The Capsule Collection and its presence at Walmart through the use of Gen Z influencers. TikTok was recommended as the first launch point since it lines up with the Gen Z demographic and TikTok’s media vibe also aligns with MTV branding: which focuses on creative expression and legacy!
Client:MTV
- Digital Strategy
- Marketing Strategy
- Influencer Marketing